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The AI evolution: what is ChatGPT 4o?

Artificial intelligence (AI) has made enormous leaps in recent years, and one of the most impressive examples is the development of language models such as ChatGPT. With the introduction of ChatGPT 4o, OpenAI once again takes an important step forward. In this blog we discuss what ChatGPT 4o is and which improvements it offers over ChatGPT 4.

What has changed compared to ChatGPT 4?

GPT 4o is a step towards much more natural human-computer interaction: it accepts any combination of text, audio, image and video as input and generates any combination of text, audio and image. 

The move from ChatGPT 4 to ChatGPT 4o brings several important improvements with it:

  1. One of the most striking improvements in ChatGPT 4o is that it understands image and audio better than existing models. It can respond to audio input in as little as 232 milliseconds, with an average of 320 milliseconds, which is comparable to human response time in a conversation.
  2. Before GPT-4o you could use voice mode to talk to ChatGPT. In the process that took place previously, a lot of information was lost. It could not directly perceive tone, multiple speakers or background noise, and it could not laugh, sing or express emotion. With GPT 4o, one new model has been trained end to end for text, image and audio, which means all input and output is processed by the same neural network. That delivers better results. 
  3. GPT 4o has extended its ability to process visual input with improved contextual interpretation, which allows the model to give more detailed and more accurate answers based on visual data.
  4. GPT 4o further improves its ability to handle longer texts so that it can carry out complex tasks faster and more effectively, which increases overall performance.
  5. ChatGPT 4o adds extra layers of security, including advanced moderation tools that further limit the risk of misuse, which makes the model more reliable and safer.

Innovative solutions for maximising your business success

The benefits of ChatGPT for businesses have been known for some time. It offers excellent opportunities to improve your company's efficiency and realise new growth. It can help you draw up documentation and reports faster and more efficiently, translate large volumes of text correctly and in the right context, and test the findings of your research, for example. All applications that raise productivity and free up considerably more time to create concrete value in your projects.

But what makes the arrival of ChatGPT 4o so special? 

Alongside the applications we already know, ChatGPT 4o brings new ones. Its improved context awareness and natural language generation make it ideal for customer support chatbots. ChatGPT 4 was trained on a broad range of texts, which gives it a wider knowledge base. It can also remember details from earlier in the chat and use that information to give more accurate and more relevant answers. That makes it feel more like talking to a real person who remembers how the conversation has gone. The responses generated by ChatGPT 4o are more fluent and more coherent, which makes interactions feel more natural. Especially useful for applications where maintaining a natural conversational flow matters.

ChatGPT 4o can adapt its responses based on your preferences and earlier interactions. That makes for more personalised and engaging conversations. ChatGPT 4o's ability to give personalised recommendations makes it useful for applications such as content management, suggestions for books and articles, and more.

ChatGPT 4o is also better at generating images. Think of creating visual content for marketing campaigns, illustrating reports or designing user interfaces; ChatGPT 4o offers creative and relevant visual solutions that match the needs of the project.

On top of that it can help with market and data analysis by processing and analysing large volumes of data quickly. The model can identify trends, generate insights and produce reports that support strategic decisions. Being better informed allows your company to develop more effective strategies.

ChatGPT 4o opens new doors for businesses with its improved speech and image recognition, deeper contextual interpretation and extra security. It makes your work not only more efficient, but also more personal and more innovative. We will be following the developments closely in the coming period!

Written by

Wouter Hamers

Wouter Hamers · Change Manager